Follow up with journalists, bloggers, and other press you sent pre-launch materials Reach out to influencers, mentors, and contacts to amplify your reach Host a webinar, AMA, or other event to get people involved Post your launch announcement on the right platforms Launch Day: Your formula for getting the most out of your big day.Put everything together in a launch day strategy (and use your project management tool to track it all) Set ambitious, “if-everything-goes-perfect” goals Take a cue from crowdfunding and use pre-orders to build hype Outline your customer journey and start gathering creative assets Shortlist and reach out to press, partners, and affiliates Write a mock press release using the Amazon formula and create a list of target publications and journalists Take a page from Steve Jobs and craft a compelling narrative Define your ideal customer (just one per product!) Start building your community and audience Go public early on to validate your ideas Research the market and turn your ideas into strategy Dig into your data to discover what people want (or where you’re missing the mark) Pre-launch: Deciding what to launch and how you’ll get there.To avoid this scenario for your next product launch, we'll give you a step-by-step playbook for successful product launches. Your dreams are filled with TechCrunch features and top spots on Product Hunt.
You spent months grueling to build a product you think your customers will love. It’s every project owner’s greatest fear. 19 min read The product launch playbook: 25 tips and strategies for a flawless launch.
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